Terbuka untuk peluang kerja baruOpen to new opportunities
Ruby Ronaldo Fahreza
E-Commerce & Digital Marketing Strategist
Saya membangun bisnis e-commerce dari nol hingga menjadi sistem yang berjalan sendiri — dari strategi marketplace, Meta & Google Ads, affiliate & live commerce, hingga membentuk dan memimpin tim. Hasil terbesar: IDR 5,7 Miliar omzet tahunan dari toko yang sebelumnya belum ada.
I build e-commerce businesses from zero into self-running systems — marketplace strategy, Meta & Google Ads, affiliate & live commerce, and building and leading teams. Biggest result: IDR 5.7 billion in annual revenue from a store that didn't exist before.
IDR 5,7 Momzet tahunan dibangun dari nolannual revenue built from zero
ROAS 11,85efisiensi iklanad efficiency
5,7M
IDR omzet tahunan marketplace
IDR annual marketplace revenue
+5.000%
Lonjakan volume transaksi
Transaction volume surge
+326%
Revenue live commerce
Live commerce revenue
14+
Tahun di sales & marketing
Years in sales & marketing
Tentang SayaAbout Me
Builder, bukan sekadar operator.
A builder, not just an operator.
Perjalanan saya dimulai dari penjualan langsung — 8 tahun menjual secara personal mengajarkan saya cara memahami pelanggan. Bekal itu saya bawa ke dunia digital: e-commerce, performance marketing, dan branding.
Pola yang paling sering saya kerjakan: masuk ke bisnis yang belum punya kanal digital, membangun toko, strategi iklan, ekosistem affiliate, dan konten — lalu merekrut dan melatih tim serta menyusun SOP sampai unitnya bisa berjalan mandiri.
Setiap keputusan saya dasarkan pada data: traffic, konversi, perilaku pelanggan, dan performa kampanye.
My career started in direct sales — 8 years of personal selling taught me how customers think. I brought that into digital: e-commerce, performance marketing and branding.
My most common pattern: join a business with no digital channel yet, build the store, ad strategy, affiliate ecosystem and content — then hire and train the team and write the SOPs until the unit runs on its own.
Every decision is grounded in data: traffic, conversion, customer behaviour and campaign performance.
0 → Riset0 → ResearchBangun KanalBuild ChannelScale dengan DataScale with DataTim + SOPTeam + SOPBerjalan MandiriSelf-Running
Membangun dari nol
Building from zero
Departemen e-commerce PT. Surabaya Pet Supply dibangun dari nol menjadi unit bisnis mandiri dengan 3 toko marketplace.
Built PT. Surabaya Pet Supply's e-commerce department from zero into an autonomous business unit with 3 marketplace stores.
Membentuk & memimpin tim
Building & leading teams
Merekrut, melatih, dan mengarahkan tim hingga sistem operasional berjalan tanpa ketergantungan pada satu orang.
Hiring, training and directing teams until operations run without depending on a single person.
Berbasis data, berorientasi omzet
Data-driven, revenue-focused
Fokus pada pertumbuhan yang terukur — ROAS 9,26 → 11,85 dan konversi 3,33% → 4,31% dalam satu bulan.
Focused on measurable growth — ROAS 9.26 → 11.85 and conversion 3.33% → 4.31% within one month.
Pengalaman KerjaWork Experience
Rekam jejak dengan hasil terukur
A track record of measurable results
Jun 2025 – Okt 2026
PT. Blue Sky Indonusa
Jakarta
E-Commerce Specialist
Mengelola operasional Shopee Mall (brand Daeng Gi Meo Ri): campaign, program affiliate, dan strategi promosi.
Dalam satu bulan: revenue +90%, affiliate +193%, live commerce +326%, pelanggan baru +119%.
Meningkatkan efisiensi iklan: ROAS 9,26 → 11,85 dengan add-to-cart +762%.
Managed Shopee Mall operations (Daeng Gi Meo Ri brand): campaigns, affiliate programs and promotional strategy.
Within one month: revenue +90%, affiliate +193%, live commerce +326%, new customers +119%.
Improved ad efficiency: ROAS 9.26 → 11.85 with add-to-cart +762%.
Membangun departemen e-commerce dari nol hingga menjadi unit bisnis mandiri, termasuk tim dan sistem kerjanya.
Men-scale omzet e-commerce tahunan dari nol menjadi IDR 5,7 Miliar (2025).
Memimpin lonjakan volume transaksi 5.000% lewat pengembangan brand & kemasan.
Mempercepat distribusi B2B "Gudang Petshop" hingga IDR 120 Juta+/bulan dalam 3 bulan.
Built the e-commerce department from zero into an autonomous business unit, including its team and systems.
Scaled annual e-commerce revenue from zero to IDR 5.7 billion (2025).
Led a 5,000% surge in transaction volume through brand & packaging development.
Accelerated B2B distribution for "Gudang Petshop" to IDR 120M+/month within 3 months.
Team LeadershipMulti-brand MarketplaceB2B & B2CMeta AdsGoogle AdsPackaging
Jan 2021 – Mar 2026
Oggio Egg Waffle
Freelance
Brand Manager & Strategist
Menjaga brand tetap profitabel dan bertahan 5+ tahun sejak pandemi.
Memimpin R&D produk (menu engineering), desain kemasan, dan pertumbuhan omnichannel di GoFood, GrabFood & ShopeeFood.
Kept the brand profitable and resilient for 5+ years since the pandemic.
Led product R&D (menu engineering), packaging design and omnichannel growth on GoFood, GrabFood & ShopeeFood.
Brand StrategyProduct R&DFood Delivery PlatformsSocial Media
Agu 2020 – Mei 2021
PT. Raja Rasa Sukses
Surabaya
Digital & Creative Marketing
Meluncurkan kanal e-commerce produk frozen food dari nol hingga IDR 60 Juta/bulan.
Memproduksi 125+ aset visual strategis untuk membangun otoritas brand dan konversi.
Launched the frozen-food e-commerce channel from zero to IDR 60M/month.
Produced 125+ strategic visual assets to build brand authority and conversion.
E-Commerce LaunchGraphic DesignContent
Apr 2012 – Mar 2020
Ratu Cell
Surabaya
Sales Specialist
Penjualan konsisten IDR 30–40 Juta/bulan melalui emotional selling dan layanan personal.
Membangun jaringan dan loyalitas pelanggan jangka panjang.
Consistent sales of IDR 30–40M/month through emotional selling and personalised service.
Built a wide network and long-term customer loyalty.
Direct SalesCustomer Relationship
Studi KasusCase Studies
Bukti, bukan klaim.
Proof, not claims.
Data diambil langsung dari dashboard Shopee Seller Centre. Klik gambar untuk memperbesar.
Figures taken directly from Shopee Seller Centre dashboards. Click any image to enlarge.
Shopee Mall · Mei → Jun 2026
Membangkitkan toko yang stagnan
Reviving a stagnant store
Tantangan
Challenge
Pertumbuhan tertahan karena stok kosong berkepanjangan, kontribusi affiliate rendah, dan kanal traffic yang belum dimanfaatkan.
Growth was held back by prolonged stock-outs, low affiliate contribution and under-used traffic channels.
Strategi
Strategy
Revamp branding toko & presentasi produk
Optimasi SEO produk dan arsitektur konten
Restrukturisasi komisi affiliate
Optimasi efisiensi iklan
Aktivasi live commerce, campaign, dan konten
Revamped store branding & product presentation
Optimised product SEO and content architecture
Restructured affiliate commissions
Optimised ad efficiency
Activated live commerce, campaigns and content
+90%
Revenue
4,31%
Konversi (dari 3,33%)
Conversion (from 3.33%)
+193%
Affiliate revenue
+326%
Live commerce revenue
11,85
ROAS (dari 9,26)
ROAS (from 9.26)
+119%
Pengunjung baru
New visitors
2022 – 2025 · Multi-brand
Departemen e-commerce dari nol → unit bisnis mandiri
E-commerce department from zero → autonomous business unit
Membangun tiga toko dengan fokus berbeda — grosir & ritel, B2C, dan hub grosir B2B — lengkap dengan tim, SOP, strategi harga, dan manajemen stok.
Built three stores with distinct focuses — wholesale & retail, B2C and a B2B wholesale hub — complete with team, SOPs, pricing strategy and inventory management.
